How Much Money Can You Make Breeding Dogs (Complete Guide)

Published by Robin Esson on

Did you know that you could earn $60,000 a year from selling your puppies? Breeding dogs can be a rewarding experience for those who are passionate about dogs and have the skills and resources to properly care for and raise puppies. It is also a business, and it is natural to want to know how much money can be made from it. 

In this article about how much money can you make breeding dogs, we will discuss the potential financial rewards of a dog breeding business and the various factors that can affect a breeder’s earnings. It is important to prioritize the well-being of the dogs and to follow responsible breeding practices, rather than just focusing on making money.

What is a Dog Breeder

How Much Money Can You Make Breeding Dogs

A dog breeder is a person who is involved in the breeding and raising of purebred dogs. They are responsible for selecting and mating dogs with the goal of producing offspring that possess desired characteristics and traits. Dog breeders may also sell puppies to individuals who are looking for a new pet or to other breeders who are interested in adding a particular breed to their breeding program. 

In order to be a responsible breeder, it is important to have a thorough understanding of the breed’s standard and to breed only healthy, temperamentally sound dogs. Dog breeders also have a responsibility to provide proper care and socialization for their puppies and to ensure that they are placed in suitable homes.

What Qualifies a Responsible Breeder?

There are several characteristics that can qualify a breeder as responsible:

  • Knowledge of the breed – A responsible breeder should have a thorough understanding of the breed’s standard and should be able to explain the characteristics and traits that are specific to the breed. They should also be able to provide information about the breed’s history, temperament, and health concerns.
  • Health testing – A responsible breeder should perform appropriate health screenings on their breeding dogs to ensure that they are free from inherited health problems. This may include DNA testing, x-rays, and physical examinations by a veterinarian.
  • Socialization and care -A responsible breeder should provide proper care and socialization for their puppies and should ensure that they are well-adjusted and healthy before they are placed in new homes. This includes providing a clean, safe environment, proper nutrition, and necessary medical care.
  • Placing puppies in suitable homes – A responsible breeder should take the time to get to know potential buyers and should carefully screen them to ensure that their puppies will be placed in homes that are able to provide the necessary care and attention.
  • Ongoing support – A responsible breeder should be available to provide ongoing support and guidance to their puppy buyers and should be willing to take a puppy back if the owner is no longer able to care for it.

It is important to note that responsible breeders may also belong to breed clubs and organizations and may adhere to their ethical guidelines.

How To Start a Dog Breeding Business

cute white puppy in the green grass

If you are a dog lover, there is nothing better than a new puppy. If you also have a talent for running a small business, starting a dog breeding business can be the perfect combination of your passions and can bring both personal and financial rewards. However, before you get started with your dog breeding business, there are a few things that you need to get in order.

  1. Writing a business plan – This is an important step for any business, and a business plan will help you lay out your goals and requirements for your dog breeding business. If you need financing, you will need to show your business plan to most banks.
  2. Getting insurance – Insurance is a must for any business, and when starting a dog breeding business you will need to find insurance that covers your premises, your animals, and yourself. Public liability insurance is particularly important as you will be dealing with the general public on a regular basis.
  3. Choosing a breed of dog to specialize in – There are many different breeds of dogs to choose from, and it is important to do your research carefully before deciding which breed you will specialize in. Consider factors such as the breed’s temperament and requirements, as well as the local market for the breed.
  4. Avoiding trend breeding – It is important to avoid breeding dogs just because they are currently in demand, as trends can change quickly and you may be left with unsold puppies when the demand disappears. Instead, focus on breeding high-quality dogs with good genetics.
  5. Researching local laws – Make sure you are familiar with local by-laws that may affect your dog breeding business, such as laws regarding breeding licenses and limits on the number of dogs you can have.
  6. Providing proper care for your dogs – Proper care is essential for any breeding business, and you should be prepared to invest the time and resources necessary to provide your dogs with the best possible care.

It is important to consider all of these points when starting your dog breeding business. Remember that you have a responsibility to ensure the well-being of the dogs in your care.

How Much Does it Cost To Start a Dog Breeding Business?

Starting a dog breeding business can be a rewarding venture, but it is important to carefully consider the costs and resources involved. If you are starting a smaller breeding operation with a limited budget, it is possible to get started for around $500, especially if you already own dogs that are suitable for use as breeding stock. However, larger breeding businesses with many dogs may require a larger investment, with costs ranging from $15,000 to $20,000.

How Much Money Can You Make Breeding Dogs

Breeding dogs can be a lucrative venture, but exactly how much money you can make depends on a few key factors. For example, the quality of your dogs and the price you can sell them for are major factors in determining your potential earnings.

Let’s say you’re a high-end breeder and you have four litters a year, with each litter having six puppies. If you can sell each puppy for $2,500, you would have an annual revenue of $60,000. That’s not too shabby! 

Of course, it’s important to keep in mind that there are costs associated with breeding dogs, such as food, medical care, and housing. But if you’re able to carefully manage your expenses and sell your puppies for a good price, you could potentially make a decent chunk of change from breeding dogs. Just be sure to do your research and consider all of the potential costs and risks before diving in.

Potential Earnings

So lets calculate how much money you can make breeding dogs using this example.
This example takes into account the number of litters bred per year, the number of puppies in each litter, and the sale price of each puppy to determine the potential annual revenue of the business.

For Example: let’s say a high-end breeder has four litters per year, each litter has six puppies, and they sell each puppy for $2,500.

4 Litters/Year * 6 Puppies * $2,500 each puppy

Annual Revenue = $60,000

This is just a rough calculation and does not take into account any expenses or other costs associated with running a dog breeding business.

How Much Money Do Dog Breeders Make?

The average salary for a dog breeder in the United States is about $31,663 per year, but some breeders can earn more or less depending on where they live, their experience, and the demand for their breed. It’s a lot of work, but it can also be a rewarding job for those who love dogs.

How To Sell Your Puppies?

a puppy is sitting in the grass

There are several ways to advertise puppies for sale:

  1. Place an ad in your local newspaper.
  2. Post a flier on your vet’s bulletin board.
  3. Post a flier at local pet supply shops and feed stores.
  4. Advertise in breed magazines.
  5. Network with members of local kennel clubs.
  6. Contact previous buyers of your puppies to ask for any referrals they may have.

It is not recommended to use websites like Craigslist or Facebook to sell puppies, as these platforms do not allow the sale of animals and may attract buyers who are not willing to go through a proper screening process. It is also not recommended to sell puppies online or to local pet stores, as these practices may not be in the best interest of the puppies.

Instead, it is best to advertise at local pet stores and allow potential buyers to come meet the puppies in person. You can also consider hosting a meet and greet event where interested buyers can come and meet the puppies and learn more about the breed. This can help ensure that the puppies go to responsible and caring homes.

Should I Have a Breeder Homepage?

Having a website for your breeding business can be a useful tool for promoting your dogs and puppies, as well as attracting potential buyers. A breeder homepage can provide information about your breeding program, including your breeding philosophy, the breeds you specialize in, and the health screenings you perform on your breeding dogs. It can also serve as a way to showcase your puppies and provide potential buyers with information about the puppies you have available.

A breeder homepage can be a good way to attract potential buyers and increase the visibility of your breeding business. By having a website, you can easily share information about your business with a wider audience and make it easy for people to contact you and learn more about your puppies.

Overall, whether or not you should have a breeder homepage will depend on your goals and resources. If you are interested in promoting your breeding business and attracting potential buyers, a breeder homepage can be a useful tool. However, it is important to consider the time and resources that may be required to maintain a website and ensure that it is up to date with current information about your breeding program.

Pros and Cons of Breeding Dogs?

a puppy sitting in a tea cup

Breeding dogs can be a rewarding and enjoyable experience for those who are passionate about a particular breed and interested in improving the quality of the breed. However, it is important to carefully consider the pros and cons of breeding dogs before making the decision to do so.


  • Breeding dogs can be a rewarding and enjoyable experience for those who are passionate about a particular breed.
  • It can be fulfilling to produce high-quality puppies that are healthy and well-suited to their new homes.
  • Breeding dogs can be a financially lucrative venture if done responsibly and successfully.
  • Breeding dogs can contribute to the improvement of the breed, helping to preserve and enhance desirable traits.


  • Breeding dogs is a significant investment in terms of time, money, and resources.
  • It can be emotionally challenging to part with puppies and place them in new homes.
  • There is a risk of financial loss if the puppies do not sell or if unexpected expenses arise.
  • There is a risk of legal liability if a puppy develops a genetic defect or serious health problem.
  • Breeding dogs requires a significant level of knowledge and expertise, and can be a complex and challenging undertaking.

List of Different Expenses Involving Breeding Dogs

  • Acquisition of breeding stock -This may include the cost of purchasing or acquiring dogs suitable for breeding, such as through a breeder or rescue organization.
  • Housing and care – This includes the cost of providing a suitable living environment for the breeding dogs, including food, water, and medical care.
  • Health screenings and veterinary care – This includes the cost of necessary health screenings and veterinary care for the breeding dogs, including screenings for genetic defects and infectious diseases.
  • Breeding expenses – This includes the cost of mating the dogs, including any necessary transportation and veterinary care.
  • Puppy care – This includes the cost of caring for the puppies, including feeding, housing, and medical care.
  • Marketing and advertising – This includes the cost of promoting the breeding business and attracting potential buyers, such as through advertising in breed magazines or online.
  • Legal and insurance expenses – This includes the cost of obtaining any necessary licenses or permits, as well as the cost of liability insurance to protect against potential legal liabilities.


How much money can you make breeding dogs is a good question and it depends on what breed you have and where you live, but it is clear that there is potential to make money in this business. But everything in life isnt about money and when there are animals you are working with you should have their best in mind. So finding good homes and families for them should be prio one.


Robin Esson

Hey, I'm a project manager and dad of two who's all about maximizing the moolah. From creating successful money-making strategies to managing projects like a boss, I'm here to share my know-how with you. But don't worry, I won't bore you with jargon - I keep it real and add a little humor to make things fun. Let's build those passive income streams and live our best lives! Follow along for tips, tricks, and a little bit of quirkiness.


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