How To Make Money Selling Pottery in 2022 (Complete Guide)

Published by Robin Esson on

If you want to learn how to make money selling pottery and you are a skilled potter looking to turn your hobby into a profitable business? Making and selling pottery can be a fulfilling and lucrative venture, and with the right knowledge and approach, you can turn your passion into a successful enterprise. In this guide, we will provide some tips and advice on how to make money selling pottery.

From finding your niche and pricing your products to promoting your business and managing your finances, we will cover all the essential aspects of starting and running a successful pottery business. Whether you are a beginner or an experienced potter, this guide will provide valuable insights and actionable steps to help you get started and make money selling your beautiful creations.

What is Pottery?

a man making a pot with his hands

Pottery is a type of art or craft in which objects are made from clay by shaping, drying, and firing them. Pottery can be functional, such as dishes or vases, or decorative, such as sculptures or figurines. Pottery has been made by various cultures around the world for thousands of years, and continues to be a popular art form today. Potters use a variety of techniques to shape the clay and create different styles and effects. The finished objects are typically glazed and fired in a kiln to harden and preserve them.

Different types of Pottery

Pottery refers to objects made of clay that have been hardened by heat. There are many different types of pottery, including earthenware, stoneware, and porcelain. Earthenware is a type of pottery that is fired at a relatively low temperature and is porous, making it suitable for everyday use.

Stoneware is fired at a higher temperature and is more durable, making it ideal for use in ovens and dishwashers. Porcelain is fired at an even higher temperature and is known for its delicate and translucent appearance. Pottery can be decorated in a variety of ways, including through glazing, painting, and printing.

Here is a list with different types of pottery:

  1. Earthenware
  2. Stoneware
  3. Porcelain
  4. Terracotta
  5. Raku
  6. Majolica
  7. Delftware
  8. Faience
  9. Bizen
  10. Jasperware

Pottery can be categorized based on factors such as the type of clay used, the firing temperature, and the method of decoration. Pottery is a type of ceramic that is made by shaping clay and then heating it to high temperatures to harden it. The process of making pottery involves several steps, including preparing the clay, shaping the objects, drying them, and firing them in a kiln. After the objects are fired, they may be glazed or decorated in various ways. Pottery has been made by cultures around the world for thousands of years and is used for a wide range of purposes, from practical everyday items to artistic expressions.

Create Pottery Walkthrough

a person making a small pot
  1. Gather your materials. You will need clay, a rolling pin or extruder, a pottery wheel (optional), pottery tools, and a kiln.
  2. Begin by wedging the clay to remove any air bubbles and to make it pliable and easy to work with. This can be done by hand or with the help of a rolling pin or extruder.
  3. Next, choose a shape or form for your pottery. You can use a pottery wheel to create a symmetrical shape, or you can hand-build your pottery by molding and shaping the clay with your hands or with the help of pottery tools.
  4. Once you have created the desired shape, allow the clay to dry until it is leather hard. This will help prevent your pottery from cracking or warping during the firing process.
  5. After the clay has dried, you can add details and decorations to your pottery using pottery tools or by carving into the clay. You can also add glaze at this stage to give your pottery a shiny, finished appearance.
  6. Once you are satisfied with your pottery, it is time to fire it in the kiln. This process can take several hours, and the temperature will need to be carefully monitored to ensure that the clay is properly fired and will not crack or break.
  7. After the firing process is complete, your pottery will need to be cooled slowly to prevent it from cracking or breaking. Once it has cooled, your pottery is ready to be used or sold.

How Much Money Does a Potter Make?

The amount of money that a potter can make can vary greatly depending on their level of experience and the type of pottery they create. Mid-level potters who have been practicing their craft for several years and have developed a good reputation for their work may be able to earn around $20 per hour for their pottery. 

Senior potters who have even more experience and are known for creating high-quality pieces may be able to earn around $25 per hour. 

The most experienced potters, who have spent many years perfecting their craft and have a strong following of customers who are willing to pay premium prices for their work, can earn even more, potentially over $30 per hour. 

Potential Profit Potential

In this example we are going to calculate how much money you can make when making and selling clay beer mugs. So to calculate how much money you can make you need to consider the cost of the materials and the time it takes to make each mug. 

If one pound of clay costs $3 and it takes you one hour to make a mug, then you will earn $30 for that hour of work. If you sell the mug for $50, then you will make a profit of $50-$3-$30 = $17 for each mug you make. 

So, if you can make and sell one mug per hour, then you will earn $17 per hour. If you can make and sell two mugs per hour, then you will earn $17 x 2 = $34 per hour, and so on. The more mugs you can make and sell, the more money you will earn.

Is Pottery a Good Side Hustle?

Making pottery is a lot of hard work and it is unlikely that you will make a lot of money right away. Pottery is an investment and it may take some time before you start making a profit. It is possible that you will not make a profit for a while after you start.

How To Sell Pottery

When you want to sell your pottery both online and locally there are different things you have to think about when you decide to sell your creations.

  1. Where to sell: Identify potential markets and locations where you can sell your pottery, such as local markets, craft fairs, galleries, or shops.
  2. How to promote your pottery: Develop a plan to promote your pottery and let potential customers know about your work. This can include sharing your pottery on social media, participating in local events and workshops, and using word of mouth and personal connections to spread the word about your work.
  3. How to price your pottery: Research the prices of similar pottery and consider factors such as the cost of materials, your time and expertise, and the demand for your work when setting your prices.
  4. How to package and ship your pottery: If you are selling your pottery to customers who live outside of your local area, you will need to consider how to package and ship your pottery safely and securely.

If you keep these things in mind, you will be well-positioned for success. Having a clear understanding of the potential markets for your pottery, a plan to promote your work, and a pricing strategy will give you a strong foundation to build on. By focusing on these elements, you can increase your chances of achieving success in selling your pottery.

How To Sell Pottery Locally

If you are a potter looking to sell your work locally, you have a unique opportunity to connect with customers in your area and showcase your talent. Selling pottery locally allows you to reach a dedicated audience of potential buyers who are interested in purchasing handmade, artisanal pieces. 

Here is a list of things to think about when you are selling your crafts locally:

  1. Sell at local markets and craft fairs: Look for opportunities to sell your pottery at local markets, craft fairs, and other events where you can showcase your work to potential customers.
  2. Open a studio or gallery: Consider opening a physical space where you can display and sell your pottery. This can be a dedicated pottery studio, a shared workspace, or a small gallery.
  3. Collaborate with other artists or businesses: Look for opportunities to collaborate with other artists or businesses in your area. For example, you could sell your pottery at a local coffee shop or boutique, or team up with other potters to create a joint show or pop-up shop.
  4. Sell through wholesale channels: If you produce a large quantity of pottery, you may be able to sell your work through wholesale channels, such as gift shops or home decor stores.
  5. Use word of mouth and personal connections: Don’t underestimate the power of word of mouth and personal connections. Let your friends, family, and acquaintances know that you make pottery and are looking to sell your work. You never know who might be interested in purchasing a piece or who may know someone else who is looking for pottery.

To build a successful pottery business, it’s important to find the right markets and promote your products effectively. This will allow you to share your passion for pottery with others and grow your business in your local area. By taking the time to identify the right markets and promote your pottery, you can build a successful local pottery business.

How To Sell Pottery Online

Selling pottery online can be a great way to expand the reach of your work and connect with a global audience of potential customers. With the rise of e-commerce and online marketplaces, it is now easier than ever for potters to sell their work online and reach a wider audience for their creations. 

  1. Create a website or online shop: You will need a place to showcase your pottery and allow customers to purchase your work. You can create your own website or use an online marketplace such as Etsy or eBay.
  2. Take high-quality photos of your pottery: Good photographs are essential for selling your pottery online. Make sure to take clear, well-lit photos that show the details of your pieces and highlight their unique features.
  3. Write clear and detailed product descriptions: Include information about the materials and techniques used to make your pottery, as well as any unique features or design elements.
  4. Set competitive prices: Research the prices of similar pottery and consider factors such as the cost of materials and your time and expertise when setting your prices.
  5. Promote your pottery: Share your pottery on social media, participate in online pottery communities and forums, and consider attending craft fairs and other events to promote your work.

Whether you are just starting out or have been making pottery for years, selling online can be a valuable addition to your business. By creating a website or online shop, taking high-quality photographs of your pottery, and promoting your work on social media and other channels, you can start selling your pottery online and reach a global market for your work.

How To Make Money Selling Pottery

making something out of clay

There are several ways that you can make money selling pottery:

  1. Sell your pottery directly to customers: You can sell your pottery directly to customers through a website or online shop, at markets and fairs, or through a physical studio or gallery.
  2. Sell your pottery through wholesale channels: If you produce a large quantity of pottery, you may be able to sell your work through wholesale channels, such as gift shops or home decor stores.
  3. Teach pottery classes or workshops: If you have the skills and experience, you may be able to teach pottery classes or workshops to others and earn money through teaching fees.
  4. Collaborate with other artists or businesses: Look for opportunities to collaborate with other artists or businesses, such as creating joint shows or selling your pottery at a local shop or cafe.

By exploring these and other options, you can make money selling your pottery and turn your passion for the craft into a successful business.

Funny and Creative things to Make With Pottery

If you are a potter who is looking for some funny and creative ideas for your pottery, then you’ve come to the right place! Pottery can be a fun and rewarding way to express your creativity and make unique and interesting objects that people will love. Whether you’re a beginner or an experienced potter, there are always new and exciting ideas to try out. 

Here are some great ideas to get you started:

  • Mug shaped like a toilet for your bathroom
  • Ceramic banana peel to slip on your coworker’s desk
  • Cactus-shaped vase for your succulents
  • A wine glass with a built-in straw for easy sipping
  • Set of salt and pepper shakers in the shape of your favorite emoji
  • Planter shaped like a boots for your cacti
  • Toothbrush holder in the shape of a giant tooth
  • Pie dish with a built-in pie cutter
  • Soap dish in the shape of a tiny sink
  • Teapot with a spout shaped like a dragon’s mouth.
  • Set of coasters that look like tiny patches of grass
  • Bowl with a lid that looks like a giant mushroom
  • Set of cups that stack together to form a tall, wobbly tower
  • Pitcher that looks like a giant ear of corn
  • Cookie jar in the shape of a giant cookie
  • Spoon rest that looks like a tiny campfire
  • Soap dish that looks like a tiny pond with lily pads and a frog
  • Vase in the shape of a giant sunflower
  • Mug with a built-in snack compartment for cookies or crackers.

Where to Sell Your Pottery Online

All three of these platforms offer a great way to reach a large audience and sell your pottery to people who appreciate handmade and unique items.

1. Facebook Marketplace

2. Etsy

4. Craft Is Art

5. Google Shopping

6. Amazon Handmade

7. Cratejoy

8. eCrater

9. Folksy

10. Aftcra

11. Indiecart

12. GoImagine

13. Storenvy

15. SpoonFlower

16. Bonanza

17. eBay

18. Society6

19. CustomMade

20. Renegade Craft

21. iCraft

22. The Nooks


24. Mercari

25. Your Own Website

Pottery vs Ceramics

Pottery includes its unique, handmade appearance, its ability to be molded into various shapes and sizes, and its suitability for a wide range of uses, such as holding liquids or food. One of the main cons of pottery is its porosity, which makes it less durable and more prone to chipping or breaking than ceramics.

Ceramics, on the other hand, have a number of pros, including their durability and strength. Ceramics are also non-porous, which makes them resistant to bacteria and easy to clean. In addition, ceramics can be glazed to create a smooth, shiny finish, which adds to their appeal. However, one of the main cons of ceramics is that they can be more difficult and time-consuming to work with than pottery, as the clay must be carefully refined and the firing process requires higher temperatures.

The choice between pottery and ceramics depends on the specific needs and preferences of the user. Pottery offers a more organic, handmade look and feel, while ceramics offer greater durability and resistance to wear and tear.

Is Selling Pottery a Good Business Idea?

a girl making a clay vase

Whether or not selling pottery is a good business idea depends on a number of factors, including the local market for pottery, the potential competition, and the cost and availability of materials. If the market for pottery is strong and there is a demand for high-quality, unique pieces, then selling pottery could potentially be a successful business. It may also be helpful to have a strong online presence and to participate in local art and craft fairs to help promote the business.

Is a Pottery Business Profitable

The process of creating pottery can be both expensive and time-consuming, which means that the profit margins for this type of business may be lower than many people realize. In order to make a decent profit, you will need to sell a large volume of pottery, which can be challenging if the market is not particularly strong. 

Additionally, the cost of materials can eat into your profit margins, making it even harder to turn a profit. As a result, you may find that you need to make and sell more pottery than you initially anticipated in order to increase your profits. This can be frustrating and may require a lot of hard work and dedication to make your pottery business a success.


When talking about how to make money selling pottery and making and selling, pottery can be a rewarding and profitable business venture. By finding your niche and pricing your products appropriately, promoting your business effectively, and managing your finances wisely, you can turn your passion into a successful enterprise.

With dedication, hard work, and a commitment to excellence, you can make a name for yourself as a skilled potter and enjoy the satisfaction of sharing your creations with the world. Whether you are just starting out or are looking to expand your existing pottery business, this guide has provided valuable insights and actionable steps to help you succeed. Happy potting!


Robin Esson

Hey, I'm a project manager and dad of two who's all about maximizing the moolah. From creating successful money-making strategies to managing projects like a boss, I'm here to share my know-how with you. But don't worry, I won't bore you with jargon - I keep it real and add a little humor to make things fun. Let's build those passive income streams and live our best lives! Follow along for tips, tricks, and a little bit of quirkiness.


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