How To Make Money Selling Pottery

How to Make Money Selling Pottery: Tips and Tricks

Are you passionate about pottery and looking for ways to turn your hobby into a profitable business? Making money by selling your pottery can be a rewarding experience, both creatively and financially. Whether you are a beginner or an experienced potter, there are several strategies you can use to start earning money from your craft.

One of the first steps to making money selling pottery is to establish a solid business plan. This includes setting goals, determining your target market, and deciding on pricing and marketing strategies. You will also need to create a workspace that is conducive to producing high-quality pottery pieces that appeal to your target audience. With the right mindset and planning, you can turn your passion for pottery into a successful business venture.

Understanding Pottery Basics

How to Make Money Selling Pottery

If you’re new to pottery, it’s important to understand the basics of the craft before you start selling your pieces. Here are the three main areas you should focus on:

Materials and Tools

Before you start creating pottery pieces, you need to have the right materials and tools. This includes clay, ceramics, a pottery wheel, molds, and glaze. There are different types of clay and ceramics available, so it’s important to choose the right one for your project. You’ll also need a variety of tools, such as a pottery wheel, carving tools, and a kiln.

Techniques and Skills

Creating pottery requires a variety of techniques and skills. These include hand-building, wheel-throwing, trimming, carving, and glazing. Each technique requires practice and patience to master. You’ll also need to develop skills like attention to detail, creativity, and problem-solving.

Classes and Apprenticeship

If you’re new to pottery, taking classes or finding an apprenticeship can be a great way to learn the craft. Classes and apprenticeships can help you learn the basics of pottery, as well as more advanced techniques. You’ll also have the opportunity to work alongside experienced potters and learn from their expertise.

Overall, understanding the basics of pottery is essential if you want to make money selling your pieces. By focusing on materials and tools, techniques and skills, and classes and apprenticeships, you can develop the knowledge and expertise you need to create beautiful pottery pieces that sell.

Starting Your Pottery Business

making something out of clay

If you’re interested in starting a pottery business, there are a few key steps you need to take. In this section, we’ll cover the basics of creating a business plan, choosing a legal business entity, and registering your business.

Creating a Business Plan

Before you start your pottery business, it’s important to create a business plan. This plan will help you define your goals, target market, competition, and financial projections. You can use this plan to secure funding, attract investors, and guide your business decisions.

Your business plan should include:

  • Executive summary: A brief overview of your business and goals.
  • Market analysis: Research on your target market and competition.
  • Products and services: An overview of the pottery pieces you plan to sell.
  • Marketing and sales strategy: How you plan to promote and sell your pottery.
  • Financial projections: Projected income, expenses, and profits for your business.

Choosing a Legal Business Entity

When starting a pottery business, you’ll need to choose a legal business entity. The most common options are a sole proprietorship, partnership, or limited liability company (LLC). Each option has its own pros and cons, so it’s important to research and choose the one that’s best for your business.

A sole proprietorship is the simplest and least expensive option. You’ll be the sole owner of your business and personally responsible for all debts and liabilities. A partnership is similar, but with two or more owners. An LLC provides more protection for your personal assets, but requires more paperwork and fees.

Registering Your Business

Once you’ve chosen a legal business entity, you’ll need to register your business with the appropriate government agencies. This may include registering for a business name, obtaining a DBA (doing business as) certificate, and applying for permits and licenses.

You’ll also need to open a business bank account to separate your personal and business finances. This will help you keep track of your income and expenses, and make tax time easier.

Starting a pottery business can be a profitable and rewarding venture. With the right strategy, location, and experience, you can sell your pottery and grow your business.

Developing Your Brand and Products

When it comes to selling pottery, developing your brand and products is a crucial step to success. This section will cover two sub-sections: Finding Your Niche and Creating Unique Items.

Finding Your Niche

To stand out in the pottery industry, it’s important to find your niche. This means figuring out what kind of pottery you want to create and what sets it apart from others. Consider your passion, the industry trends, and your target market. Do you want to focus on functional pieces or decorative items? Are you drawn to a specific aesthetic or technique? Answering these questions will help you find your niche and stand out in the market.

Creating Unique Items

Once you’ve found your niche, it’s time to create unique items that represent your brand. Start by experimenting with different raw materials, glazing techniques, and firing processes. This will help you develop a signature style that sets your pottery apart from others. Don’t be afraid to try new things and take risks in your pottery making. This will help you create truly one-of-a-kind pieces that your customers will love.

When creating your products, keep in mind your target market and what they’re looking for. Consider creating handmade gifts for special occasions or custom pieces for specific customers. This will help you build a loyal customer base and increase your sales.

In summary, developing your brand and products is a crucial step in making money selling pottery. Finding your niche and creating unique items will help you stand out in the industry and attract customers. Remember to stay true to your passion and experiment with different techniques to create one-of-a-kind pieces.

Marketing and Selling Your Pottery

a man making a pot with his hands

Once you have created your pottery pieces, it’s time to start marketing and selling them. Here are some effective ways to promote your pottery and increase sales.

Building a Website

Having a website can help you reach a wider audience and make it easier for potential customers to find you. You can showcase your pottery pieces, provide information about your business, and even sell your products online. Consider using website builders like Wix, Squarespace, or Shopify to create your website. Make sure your website is visually appealing, easy to navigate, and mobile-friendly.

Utilizing Social Media

Social media platforms like Facebook and Instagram are great tools for promoting your pottery business. You can create a business page and post pictures of your pottery pieces, share updates about your business, and interact with your followers. Make sure to use relevant hashtags to reach a wider audience. You can also consider running paid ads on social media platforms to reach even more people.

Exploring Other Sales Channels

In addition to selling your pottery on your website and social media, you can also explore other sales channels. Consider selling your pottery on online marketplaces like Etsy, eBay, or Amazon. You can also sell your products at local flea markets or art festivals. If you’re looking to sell your pottery in bulk, consider selling wholesale or on consignment to stores that specialize in handmade goods.

Remember, marketing and selling your pottery takes time and effort. Be patient and persistent, and always strive to provide excellent customer service. With the right approach, you can turn your passion for pottery into a profitable business.

Expanding Your Business

Congratulations on starting your pottery business! Now that you have established your brand and have a steady stream of customers, it’s time to think about expanding your business. Here are some tips on how you can take your pottery business to the next level.

Networking and Community

Networking and building a community around your pottery business is crucial for expanding your customer base. Attend local pottery events, join pottery guilds, and participate in pottery classes. This will help you connect with other potters and potential customers. You can also collaborate with other artists to create unique pieces and host joint exhibitions.

Consider hosting pottery workshops or classes in your pottery studio. This will not only help you build a community of pottery enthusiasts but also generate additional revenue for your business. You can also offer private studio sessions to clients who want a more personalized experience.

Entering the Ceramics Market

Entering the ceramics market is a great way to expand your business and reach a wider audience. Research the market and identify the niche that your pottery business can cater to. You can create handcrafted pottery pieces that cater to a specific target market, such as bars, restaurants, real estate agents, mechanics, and more.

Develop a marketing strategy that targets your niche market. Use social media platforms to showcase your pottery pieces and reach potential customers. Attend trade shows and exhibitions to showcase your work and network with other successful potters.

Consider taking business classes to improve your business skills and learn how to manage overhead costs. This will help you run your pottery business more efficiently and increase your profit margins.

Expanding your pottery business requires confidence, hard work, and a strong network. With the right marketing strategy, networking, and business skills, you can take your pottery business to the next level and achieve success in the ceramics market.

Managing Your Pottery Business

Now that you have set up your pottery business, it is time to manage it effectively. As an entrepreneur, you need to be organized and efficient to make the most out of your pottery business. Here are some tips to help you manage your pottery business:

Materials Used

Make sure you keep track of the materials used for your pottery pieces. This will help you manage your inventory and avoid running out of materials when you need them the most. You can use a spreadsheet or a notebook to keep track of your inventory.

Step-by-Step Guide

Follow a step-by-step guide to streamline your pottery-making process. This will help you produce pottery pieces more efficiently and increase your productivity. You can find step-by-step guides online or enroll in pottery classes to learn new techniques.


Keep an eye on your competition. Research their prices, products, and marketing strategies to stay competitive. You can use this information to improve your own products and marketing strategies.


Make sure you understand the tax laws in your area. Keep track of your sales and expenses to make tax season easier. You can hire an accountant to help you with your taxes.


Protect your business with insurance. General liability insurance can cover you in case of accidents or injuries in your studio. You can also get product liability insurance to protect you in case of defective products.


Keep track of your finances with accounting software or hire an accountant. This will help you manage your expenses, profits, and losses. You can use this information to make informed decisions about your business.

Pottery Classes

Enroll in pottery classes to learn new techniques and improve your skills. This will help you produce better quality pottery pieces and increase your sales.

Making Pottery to Sell

Make sure you are making pottery pieces that are in demand. Research the market and find out what people are looking for. You can also ask your customers for feedback to improve your products.

Making Money with Pottery

Find different ways to make money with pottery. You can sell your pottery pieces online, at markets, or in stores. You can also offer pottery classes or workshops to teach others how to make pottery.


Keep track of important dates, such as market dates, pottery classes, and tax deadlines. This will help you stay organized and avoid missing important deadlines.

By following these tips, you can manage your pottery business effectively and make the most out of your pottery-making skills.

How to Make Money Selling Pottery

The amount of money you can make selling pottery varies depending on several factors, including the quality of your pottery, the demand for your products, your pricing strategy, and your marketing efforts.

According to some sources, the average cost of starting a pottery business ranges from $50,000 to $150,000.

However, it is not required to spend that much to get started. As you advance, you can add a variety of business models to your home-based business for around $15,000, making it a viable venture for anyone (source: MommyLikeWhoa).

To make money selling pottery, it is important to focus on creating high-quality, unique, and functional pottery pieces that appeal to your target audience.

You can also consider offering custom orders, hosting workshops, and selling your pottery at local markets, online marketplaces, and through your own website. Pricing your pottery requires careful consideration of the cost of materials, labor, and overhead, as well as the perceived value of your products.

Effective marketing strategies include building a strong brand, creating a professional website and social media presence, and reaching out to potential customers through targeted advertising, email marketing, and word-of-mouth referrals (source: Pottery Crafters).

With dedication, creativity, and hard work, you can turn your passion for pottery into a profitable business.

Funny and Creative things to Make With Pottery

a girl making a clay vase

If you are a potter who is looking for some funny and creative ideas for your pottery, then you’ve come to the right place! Pottery can be a fun and rewarding way to express your creativity and make unique and interesting objects that people will love.

Whether you’re a beginner or an experienced potter, there are always new and exciting ideas to try out. 

Here are some great ideas to get you started:

  • Mug shaped like a toilet for your bathroom
  • Ceramic banana peel to slip on your coworker’s desk
  • Cactus-shaped vase for your succulents
  • A wine glass with a built-in straw for easy sipping
  • Set of salt and pepper shakers in the shape of your favorite emoji
  • Planter shaped like a boots for your cacti
  • Toothbrush holder in the shape of a giant tooth
  • Pie dish with a built-in pie cutter
  • Soap dish in the shape of a tiny sink
  • Teapot with a spout shaped like a dragon’s mouth.
  • Set of coasters that look like tiny patches of grass
  • Bowl with a lid that looks like a giant mushroom
  • Set of cups that stack together to form a tall, wobbly tower
  • Pitcher that looks like a giant ear of corn
  • Cookie jar in the shape of a giant cookie
  • Spoon rest that looks like a tiny campfire
  • Soap dish that looks like a tiny pond with lily pads and a frog
  • Vase in the shape of a giant sunflower
  • Mug with a built-in snack compartment for cookies or crackers.
  • Make a cute bonsai tree pot.

Where to Sell Your Pottery Online

All three of these platforms offer a great way to reach a large audience and sell your pottery to people who appreciate handmade and unique items.

  • 1. Facebook Marketplace
  • 2. Etsy
  • 4. Craft Is Art
  • 5. Google Shopping
  • 6. Amazon Handmade
  • 7. Cratejoy
  • 8. eCrater
  • 9. Folksy
  • 10. Aftcra
  • 11. Indiecart
  • 12. GoImagine
  • 13. Storenvy
  • 15. SpoonFlower
  • 16. Bonanza
  • 17. eBay
  • 18. Society6
  • 19. CustomMade
  • 20. Renegade Craft
  • 21. iCraft
  • 22. The Nooks
  • 23. NOVICA
  • 24. Mercari
  • 25. Your Own Website

Different Flowers To Make Pottery For

  1. Bonsai Trees: Bonsai trees are a great option for pottery because they are small and can fit nicely into a decorative pot. They also have a unique and interesting shape that can be highlighted by the pottery design [Source]
  2. Succulents: Succulents are a popular plant choice for pottery because they are low maintenance and come in a variety of shapes and sizes. They also have a unique texture that can be highlighted by the pottery design.
  3. Orchids: Orchids are a beautiful and delicate flower that can be showcased in a decorative pot. They come in a variety of colors and patterns and can add a touch of elegance to any room.
  4. Lavender: Lavender is a fragrant flower that can be used as inspiration for pottery. The soft purple color of the flowers can be incorporated into the design of the pot, and the fragrance of the lavender can add a calming and relaxing scent to the room.
  5. Sunflowers: Sunflowers are a bright and cheerful flower that can be used as inspiration for pottery. The yellow color of the flowers can be incorporated into the design of the pot, and the large size of the flowers can be highlighted by a larger pot.
  6. Cacti: Cacti are a unique and interesting plant that can be used as inspiration for pottery. The spiky texture of the cactus can be highlighted by the design of the pot, and the desert-inspired look of the cactus can add a touch of rustic charm to any room.
  7. Roses: Roses are a classic and romantic flower that can be showcased in a decorative pot. The soft colors and delicate petals of the roses can be incorporated into the design of the pot, and the fragrance of the roses can add a lovely scent to the room.

These are just a few examples, but there are many other flowers and plants that can be used as inspiration for pottery. Bonsai trees, in particular, are a great option as they are small and can fit nicely into a decorative pot. They also have a unique and interesting shape that can be highlighted by the pottery design.


Turning your passion for pottery into a profitable business is possible with the right strategies and mindset. From understanding the basics of pottery to developing your brand and products, marketing and selling your pottery, and expanding your business, there are many steps you can take to make money selling pottery.

By following these tips and tricks, you can create beautiful pottery pieces that appeal to your target audience, establish a solid business plan, and effectively manage your pottery business. Remember to stay patient, persistent, and creative in your pottery-making journey.

If you’re interested in learning more about pottery-making, here are some helpful links:

  1. Pottery Making Techniques:
  2. Pottery Business Plan:
  3. Pottery Marketing Strategies:
  4. Pottery Business Expansion:
  5. Pottery Classes and Workshops:


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