How to Make Money Selling Watches

How to Make Money Selling Watches: A Step-by-Step Guide

Learning how to make money selling watches can be a highly profitable venture for those who are knowledgeable about the market and know how to effectively market their products. With a wide range of options, from luxury watches to vintage finds, there is a demand for watches at all price points.

The market for watches is constantly evolving, with new brands and styles emerging all the time, providing sellers with a steady stream of potential inventory.

How to make money selling watches:

  • Build knowledge on different watch brands, types, features, and value
  • Find a niche: target a specific group of customers
  • Research on wholesale sources for watches
  • Set up an online store or physical shop
  • Utilize marketing strategies such as social media, PPC ads and influencer marketing.

Watches are a timeless product, people have always worn watches and likely will continue to do so. Whether you are an entrepreneur looking to start a new business or a watch enthusiast looking to monetize your hobby, selling watches can be a lucrative opportunity.

Different Types of Watches

How to Make Money Selling Watches

When you decide you want to sell watches as a business or a side hustle you first have to deep dive into the world of watches. There is not only one watch to buy so you need to decide what type of watch you want to buy and sell and find something unique.

Here is a list of different wrist watches:

  1. Mechanical watches are powered by a mechanical movement and require winding by hand. They often feature intricate craftsmanship and are considered to be highly desirable by collectors.
  2. Quartz watches are also powered by a battery and use a quartz crystal to regulate timekeeping. They are more accurate and less expensive than mechanical watches.
  3. Automatic watches have a self-winding mechanism that is powered by the motion of the wearer’s wrist. They are similar to mechanical watches, but do not require manual winding.
  4. Dive watches are designed for use in water and feature water resistance, a rotating bezel to track dive time, and luminescent hands and markers for easy visibility in low-light conditions.
  5. Pilot watches are also designed for use by pilots and feature large, easy-to-read dials and convenient stopwatch functions.
  6. Smartwatches are watches with added functionality like fitness tracking, mobile notifications and other features that can be controlled through mobile apps.
  7. Fashion watches are watches that are designed to complement a person’s fashion sense or style. They are not as concerned with timekeeping accuracy or durability as they are with aesthetics.
  8. Hybrid watches are a combination of traditional watches and smartwatches, they have the look and feel of traditional watches but with some added features like notifications, fitness tracking or other smart functions.

By understanding the different types of watches available, you can make informed decisions about which types of watches to sell, and better target your audience. Additionally, depending on your niche and target market, you might want to focus on one or some types of watches to offer a specific and unique selection.

How to Make Money Selling Watches

When learning about how to make money selling watches there are actually a few things you need to think about and consider so you know that what you are doing is the most ultimate way of starting a business.

Build Your Knowledge: Understanding the Watch Market

One of the most important steps in making money selling watches is to build your knowledge about the watch market. This includes understanding the different brands, types of watches, and their features. By learning about the market, you’ll be able to make informed decisions when buying watches to sell, and you’ll be able to effectively market your products to potential customers.

  • Learn about different brands, types of watches and their features
  • Research the reputation of different brands and their target market
  • Understand the different types of watches and their unique features.
  • Understand the value of different watches.
  • Use this knowledge to make informed purchase decisions, set fair prices and effectively market your products to potential customers.

This knowledge will help you to run a successful business in watch selling market.

Find Your Niche: Targeting the Right Customer Base

Finding a niche in the watch market can be beneficial for sellers as it allows them to target a specific group of customers, making it easier to market their products and increase profits.

There are many niches to consider in the watch market, such as luxury watches, vintage watches, smartwatches and more. Each niche has its own unique set of customers, with specific interests and needs. By focusing on a specific niche, you can tailor your marketing efforts and product selection to appeal to that specific group of customers, which will increase the likelihood of making sales.

  • Finding a niche in the watch market allows you to target a specific group of customers, making it easier to market your products and increase profits.
  • Examples of niches include:
    • Luxury watches for customers looking for high-end, exclusive watches
    • Vintage watches for collectors interested in unique, historical pieces
    • Smartwatches for customers interested in functionalities such as fitness tracking and mobile notifications
    • A specific style like pilot watches, that has a wide appeal
  • By focusing on a specific niche, you can tailor your marketing efforts and product selection to appeal to that specific group of customers, increasing your chances of making sales.

In short, niche selection is important as it allows you to target your specific group of customers and showcase your products to them, which increases chances of making sales.

Where to Buy Watches: Wholesale Sources for Entrepreneurs

How to Make Money Selling Watches

As an entrepreneur looking to make a profit selling watches, it’s essential to find the right wholesale sources to purchase your inventory. Here are some options to consider:

  • Online retailers: Many online retailers sell watches at wholesale prices, often offering a wide variety of brands and styles. Some retailers offer dropshipping options, which allows you to sell the watches without having to keep inventory on hand.
  • Manufacturers: Some manufacturers offer wholesale options to resellers, which can be a good option if you’re looking to purchase watches in bulk.
  • Distributors: Watch distributors are another option to consider when looking to buy watches at wholesale prices. They often have access to watches from multiple brands and manufacturers.

When it comes to making the best purchase decisions, it’s important to compare prices and quality.

  • Compare prices from different wholesale sources to ensure you’re getting the best deal.
  • Check the quality of the watches before making a purchase, and make sure they are in good working condition and are authentic
  • Make sure the supplier has a good reputation and has a good track record of customer service.

Setting up Your Store: Online or Physical?

Setting up Your Store: Online or Physical?

Whether you choose to set up an online store or a physical shop, there are several key steps you should take to ensure success when selling watches.

For setting up an online store:

  • Choose an e-commerce platform, such as Shopify or BigCommerce
  • Register a domain name and design your website
  • List your watches for sale and set prices
  • Utilize SEO and digital marketing strategies to drive traffic to your website

For setting up a physical shop:

  • Choose a location that is easily accessible to your target customer base
  • Make sure you have the necessary licenses and permits to operate the shop
  • Invest in a good shop front design and interior setup, showcase your product in the most attractive way.
  • Design your window display to attract customer’s attention

When it comes to showcasing your products, it’s important to:

  • Take high-quality pictures of your watches
  • Provide detailed information about the watches, including brand, model, and features
  • Consider how you’ll display the watches in your store
  • Use lighting and other visual elements to make your watches stand out

When it comes to setting prices, you should:

  • Research the prices of similar watches in the market.
  • Take into account your own costs, such as stock, marketing and rents
  • Set a competitive price point while still making a profit
  • Be prepared to negotiate or make special deals if necessary

Setting up an online store or physical shop to sell watches requires careful planning and execution. By following the steps outlined above and utilizing effective strategies for showcasing your products and setting competitive prices, you’ll be well on your way to a successful watch-selling business.

Promoting Your Watches: Marketing Strategies for Success

Marketing is a crucial aspect of any business, especially when it comes to selling watches. By effectively promoting your watches, you can increase visibility, generate leads and ultimately drive more sales.

Social media is a powerful tool for promoting your watches. Platforms like Instagram, Facebook, and TikTok, allow you to reach a wide audience and showcase your watches in a visually appealing way. Consider using paid advertising options on these platforms to reach a larger audience.

Another effective strategy is pay-per-click advertising, where you can run targeted ads on search engines like Google or Bing and only pay when a user clicks on your ad. This type of advertising allows you to reach customers who are actively searching for watches, making it a cost-effective way to generate leads.

Influencer marketing can also be a great way to promote your watches. Partnering with influential figures in the industry who align with your brand and target audience can be a powerful way to reach new customers and increase your brand’s visibility.

In addition to these strategies, you can also consider traditional forms of advertising such as print or billboards, or hosting events and promotions to create buzz around your watches.

How Much Money Can You Make Selling Watches

How Much Money Can You Make Selling Watches

How much money can you make selling watches depends on a variety of factors, including the types of watches you sell, your pricing strategy, and the size and scale of your business.

For example, if you were to focus on selling luxury watches, you could potentially make a significant profit margin on each sale. Luxury watches are often highly sought after, and can command a high price tag. For example, a luxury watch like Patek Philippe’s Nautilus, can cost tens of thousands of dollars, and it’s not uncommon for luxury watches to sell for even more than that.

On the other hand, if you were to focus on selling more affordable watches, you might not make as much profit on each sale, but you could potentially sell a higher volume of watches and still make a good profit overall.

If you’re running a physical store, you have to take into consideration overhead costs such as rent, utilities, and inventory management. If you’re running an online store, you have to factor in website costs, digital marketing, and shipping costs.

To give a real example, small businesses that sells watches online can make an average of $5,000 to $15,000 in profit per month, while a luxury watch retailer with a physical store could make several hundred thousands in profit per year. However, these figures can vary greatly depending on the business model, location, and other factors.

Where to Buy Your Wholesale Watches

Important to have a clear understanding of your costs and to set prices accordingly in order to ensure profitability. Additionally, you have to be always updated with the market trends and prices, to adjust your strategy and prices accordingly.


  • Wholesale supplier of luxury watches from well-known brands
  • 200,000+ items in stock and ready to ship
  • Products come with original boxes, warranties, and instruction booklets
  • Fast international shipping via DHL
  • 5-10% discounts on orders over €1,000-€2,500
  • Secure payment options
  • Minimum order of €500

Watch Warehouse:

  • Wholesale distributor of original Swiss luxury & Italian designer watches
  • Brands include Rolex, Armani, G-Shock, Breitling, and more
  • Original boxes, manuals, and warranties included with each item
  • No minimum order
  • Ships worldwide within 3-7 business days
  • Free USA delivery and 30-day money-back guarantee on select items
  • High international shipping costs


  • Wholesaler of designer fashion clothes, shoes, and luxury watches
  • Offers 100+ original name brands at up to 85% off
  • Ships within 3-10 days to Europe, 15 days to North America and Asia via UPS, FedEx, and DHL
  • Delivery fees start at €15 for economy shipping and €35 for express shipping
  • All products come with original tags and some include dustbags, boxes, and authenticity cards
  • Returns within 7 days and dedicated account managers to help with selecting products
  • Support dropshipping services, accept bank transfers and Paypal
  • MOQ for wholesale orders is €1,000

Bobo Bird:

  • Wholesale supplier of wooden watches
  • Allows for customization with engraved text, logos, and images
  • Commits to planting a tree with every purchase to minimize ecological footprint
  • No MOQ and free global shipping within 7-30 days
  • Provides OEM/ODM services and dropshipping solutions
  • Payment options include Paypal, Visa, Mastercard, American Express, and Discover
  • Long processing time for custom orders.

DK Wholesale:

How Much Money Can You Make Selling Watches
  • Official licensed distributor & exporter of various types of watches and wall clocks
  • Brands include Marques, Seiko, Accurist, Lorus, Pulsar, D&G, Henley’s, Police, Skagen, and more
  • Established in 1983 in Manchester, UK and offers a wide variety of products
  • No minimum order
  • Ships promptly worldwide
  • Free shipping on orders over £750 within the UK mainland
  • Accepts credit cards and Paypal
  • High delivery costs to countries outside the UK

Inventory Adjusters:

  • Wholesale supplier of casual watches, dress watches, sports watches, mid-range timepieces, pre-owned watches, and new authentic luxury watches
  • Established in 1983 and has thousands of items in stock from over 50 different brands
  • Ships globally within 1-3 weeks via FedEx
  • Free shipping on all continental US orders
  • 2-year warranty on all watches
  • Payment methods include credit/debit cards, Paypal, and Amazon Pay
  • Requires a minimum order for wholesale orders
  • High international delivery costs


  • Wholesale supplier of Swiss & Italian luxury watches established in 1999
  • Brands include Baume & Mercier, Breitling, Cartier, Hublot, IWC, Omega, Oris, Patek Philippe, Raymond Weil, TAG Heuer, Tudor, Ulysse Nardin, and Vacheron Constantin
  • Most products are at 30%-40% discounts compared to retail prices
  • Fast shipping worldwide via DHL, FedEx, and UPS
  • 24-month warranty on all products
  • Offers dropshipping & private-sale services
  • Accepts bank wire transfers, credit cards, Unionpay, Paypal, and COD
  • Many products require a large minimum order quantity

Amber Trading:

  • B2B wholesale vendor based in London, England that specializes in supplying ex-catalog, ex-season, overstocked, and clearance watches
  • Brands include Lorus, Pulsar, Timberland, Ben Sherman, Seiko Clocks, Kenneth Cole, Police, Swiss Military Hanowa, Jacques Lemans, and Amber Time
  • Ships worldwide within 1-3 weeks
  • Free shipping on orders over £200 in the UK
  • Payment via credit cards, bank transfers, and Paypal
  • Minimum order value is £150
  • High delivery fees outside the UK/EU

Nihao Jewelry:

  • Chinese wholesaler with hundreds of watches and 100K+ other products in diverse categories
  • Established in 2013 and has its own factory to create unique products at competitive prices
  • No minimum order requirement
  • Ships anywhere in the world within 20 business days
  • Offers 5%-15% off on orders from $800-$8,000
  • Support putting your own logo on items and thank-you cards into custom-made branded shipment packages
  • Free dropshipping website builder and support Shopify & WooCommerce dropshipping integration
  • Payment methods include credit cards, bank transfers, Paypal, and OXXO
  • Minimum order quantity is 240 pieces for each style to brand your orders
  • Many items aren’t of the best quality

Selling Your Watches

There are several options for selling your branded wholesale wrist watches, depending on your target audience, marketing strategies, and budget. Some of the most popular options include:

  1. Online marketplaces: Websites like Amazon, eBay, and Walmart Marketplace are popular platforms for reaching a wide audience of potential customers. You can set up your own store or become a third-party seller on these platforms, but you may face competition from other vendors.
  2. Own e-commerce website: Building your own e-commerce website allows you to have full control over your brand, prices, and customer interactions. It also gives you the ability to create a unique customer experience that aligns with your brand.
  3. Social media: Platforms like Instagram, Facebook, and TikTok have become popular sales channels for many businesses, especially for fashion and luxury goods. Platforms like Instagram have also started to have a feature of Shopping on Instagram where you can sell your watch directly.
  4. Wholesale marketplaces: Websites like Alibaba and Thomasnet connect wholesale suppliers with retailers and distributors. These platforms can be a good option if you’re looking to sell your watches in large quantities to other businesses.
  5. Physical store: if you want to sell your watches in physical stores, you can approach department stores, specialty stores, or even smaller boutiques in your area.
  6. Trade shows: you can attend trade shows, wholesale markets and other industry events to showcase your watches to potential retailers and wholesalers, as well as get feedback on your products and make new connections.

Ultimately, the best option for selling your branded wholesale wrist watches will depend on your target market and the resources available to you. A combination of different channels and approach may be the best way to go.

Pros and Cons Selling Watches

Pros and Cons Selling Watches


  1. High demand: Watches are a timeless accessory and a popular item among consumers of all ages.
  2. Variety: Watches come in a wide range of styles, materials, and price points, making it easy to find a target market and appeal to different consumers.
  3. Markup potential: Watches are often expensive items and can offer high profit margins for retailers.
  4. Durable and long-lasting: Watches are relatively durable and long-lasting, meaning that customers may not need to replace them as often as other fashion items.
  5. Smart watches integration: Some watches now come with smart watch feature, and wearable technology, this could be a selling point for some customers looking for a multipurpose device.


  1. High competition: The watch market is highly competitive, and there are many established brands and retailers vying for customers.
  2. Low-cost imports: Watches can also be cheaply manufactured in countries such as China and sold at a lower price point, which could hurt the sales of retailers that sell more expensive watches.
  3. Online marketplaces : Selling watches online can be harder due to the relatively low switching cost of a watch, you may face a high rate of competition from other vendors.
  4. High inventory costs: Watches are often expensive items, and retailers will need to invest in a significant inventory upfront.
  5. Keeping up with new trends and technology : As technology evolves, so do the features of watches, and
  6. retailers will need to stay up-to-date with the latest technology and trends in order to remain competitive. 6. Limited geographic reach: Depending on your business, you might be restricted by geographic boundaries, that is, some sellers might only sell watches in their country.
  7. Brand power: Some brands are incredibly powerful, they enjoy a lot of attention, fan base, and loyalty, making it difficult to compete with them.

High demand and markup potential are major pros, but competition and inventory costs can be cons. Keeping up with trends and technology are crucial for success in this market, as is understanding your target audience and knowing how to reach them.


This article about how to make money selling watches turned out to be long but I wanted to cover all aspects of this and also answer the question about how much money can you make selling watches. So to summerize this article, now we know that selling watches can be a profitable venture for entrepreneurs and watch enthusiasts.

The key to success is to have a clear understanding of the market and to find a niche to target a specific group of customers. This can be achieved by building knowledge on different watch brands, types, features, and value, researching on wholesale sources and setting up an online store or physical shop.


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