How To Make Money Selling Legos

Published by Robin Esson on


Introduction: Selling Legos can be a profitable venture for those who have a passion for building and collecting these popular toys. With the right strategies and resources, you can turn your love for Legos into a successful business. In this article, we will discuss some tips on how to make money selling Legos.

10 Tips for Selling Legos on eBay

As a Lego enthusiast, you may have accumulated a vast collection of Lego sets over the years. While building and displaying these sets can be a fun hobby, it can also be an expensive one. However, did you know that you can make money selling Legos? With the rise of online marketplaces like eBay, it has become easier than ever to sell your Lego sets and make a profit. Here are ten tips for selling Legos on eBay.

1. Research the market

Before you start selling your Legos, it’s essential to research the market. Look at completed listings on eBay to see what sets are selling and for how much. This will give you an idea of what to price your sets at and what sets are in demand.

2. Clean and organize your Legos

Buyers want to receive their Legos in good condition, so it’s essential to clean and organize them before selling. Use a soft-bristled brush to remove any dust or dirt, and sort the pieces by color or set. This will make it easier for buyers to assemble the sets.

3. Take high-quality photos

When selling on eBay, photos are everything. Take high-quality photos of your Legos, including close-ups of the pieces and any unique features. Make sure the lighting is good and the photos are in focus.

4. Write a detailed description

In addition to photos, a detailed description is crucial for selling Legos on eBay. Include the set number, name, and any unique features or missing pieces. Be honest about the condition of the set and any flaws.

5. Offer free shipping

Buyers love free shipping, so consider offering it for your Lego sets. You can include the cost of shipping in the price of the set or offer it as a separate option.

6. Use keywords in your listing

When creating your eBay listing, use keywords that buyers are searching for. Include the set name, number, and any popular themes like Star Wars or Harry Potter.

7. Offer a return policy

While it’s not required, offering a return policy can give buyers peace of mind when purchasing from you. Make sure to include the details of your return policy in your listing.

8. Ship quickly and securely

Once you’ve sold your Lego set, make sure to ship it quickly and securely. Use a sturdy box and plenty of packing material to protect the set during shipping.

9. Communicate with buyers

Communication is key when selling on eBay. Make sure to respond to any questions or concerns from buyers promptly and professionally.

10. Leave feedback

After the transaction is complete, leave feedback for the buyer. This will help build your reputation as a seller and encourage buyers to purchase from you in the future.

Selling Legos on eBay can be a fun and profitable way to make money. By following these ten tips, you can increase your chances of selling your sets quickly and for a good price. Happy selling!

Maximizing Profit: How to Price Your Lego Sets

As a Lego enthusiast, you may have amassed a collection of sets that you no longer need or want. Instead of letting them gather dust, why not sell them and make some money? However, pricing your Lego sets can be a tricky business. You want to make a profit, but you also don’t want to overprice them and deter potential buyers. Here are some tips on how to price your Lego sets to maximize your profit.

Firstly, research the market. Look at online marketplaces such as eBay, Amazon, and BrickLink to see how much similar sets are selling for. Take note of the condition of the sets, as well as any additional accessories or minifigures that may affect the price. This will give you an idea of the current market value of your sets.

Next, consider the rarity and demand of the sets. If the set is rare and highly sought after, you can price it higher than a more common set. However, if the set is not in high demand, you may need to lower the price to attract buyers. Keep in mind that demand can fluctuate over time, so it’s important to stay up to date with the market.

Another factor to consider is the condition of the set. If the set is brand new and still in its original packaging, you can price it higher than a set that has been opened and built. However, if the set has been well-maintained and is in excellent condition, you can still price it higher than a set that has been damaged or missing pieces.

When pricing your sets, it’s important to be realistic. Don’t overprice your sets just because you think they’re worth more than what the market is willing to pay. This can deter potential buyers and make it harder for you to sell your sets. On the other hand, don’t underprice your sets just to make a quick sale. You want to make a profit, so make sure you’re pricing your sets at a fair market value.

If you’re unsure about how to price your sets, consider getting them appraised by a professional. This can give you a better idea of their value and help you price them accordingly. However, keep in mind that appraisals can be expensive, so only consider this option if you have a particularly valuable set.

Finally, be open to negotiation. Some buyers may try to haggle with you on the price, so be prepared to negotiate if necessary. However, don’t be afraid to stand your ground if you feel that your set is worth the asking price.

In conclusion, pricing your Lego sets can be a challenging task, but with some research and consideration, you can maximize your profit and attract potential buyers. Remember to research the market, consider the rarity and demand of the sets, take into account the condition of the sets, be realistic with your pricing, and be open to negotiation. With these tips in mind, you’ll be well on your way to making money selling Legos.

Building a Successful Lego Reselling Business

As a Lego enthusiast, you may have amassed a collection of bricks and sets over the years. But did you know that you can turn your passion for Lego into a profitable business? With the rise of online marketplaces and the growing demand for rare and discontinued Lego sets, there has never been a better time to start a Lego reselling business. In this article, we will explore the steps you can take to build a successful Lego reselling business and make money selling Legos.

The first step in building a successful Lego reselling business is to research the market. You need to know what sets are in demand, what prices they are selling for, and where you can find them. Online marketplaces such as eBay, Amazon, and BrickLink are great places to start your research. Look for completed listings of Lego sets that have sold recently and note the prices they fetched. You can also join Lego reselling groups on social media to get insights from other sellers and buyers.

Once you have a good understanding of the market, you can start sourcing Lego sets to sell. There are several ways to do this, including buying sets from retail stores, purchasing from other collectors, and scouring garage sales and thrift stores for bargains. You can also buy bulk lots of Lego bricks and sort them into sets to sell. Whatever method you choose, make sure you are getting the sets at a price that allows you to make a profit when you sell them.

When it comes to selling your Lego sets, there are several platforms you can use. eBay and Amazon are popular choices, but they come with fees and competition from other sellers. BrickLink is a dedicated Lego marketplace that allows you to sell sets and individual bricks without the same level of competition. You can also set up your own website or social media page to sell your Lego sets directly to customers.

To make your Lego reselling business successful, you need to provide excellent customer service. This means responding promptly to inquiries, shipping orders quickly and securely, and accurately describing the condition of the sets you are selling. You should also consider offering a return policy to give customers peace of mind when buying from you.

Another way to make your Lego reselling business stand out is to specialize in a particular niche. For example, you could focus on rare and discontinued sets, or sets from a particular theme or era. By becoming an expert in your niche, you can attract customers who are looking for specific sets and are willing to pay a premium for them.

Finally, you need to keep track of your finances and expenses to ensure that your Lego reselling business is profitable. This means keeping records of your purchases, sales, and expenses, and calculating your profit margins. You should also set aside a portion of your profits for taxes and reinvest some of your earnings into buying more Lego sets to sell.

In conclusion, building a successful Lego reselling business requires research, sourcing, selling, customer service, specialization, and financial management. By following these steps and staying up-to-date with the latest trends and demand in the Lego market, you can turn your passion for Lego into a profitable business. Whether you are a casual collector or a serious entrepreneur, there is money to be made selling Legos.

Selling Rare and Hard-to-Find Lego Sets

Lego sets have been a popular toy for decades, and their popularity only seems to be growing. With the rise of Lego-themed movies and video games, more and more people are becoming interested in collecting and building with Legos. This presents a unique opportunity for those looking to make some extra money – selling rare and hard-to-find Lego sets.

The first step in selling rare Lego sets is to do your research. You need to know which sets are in demand and which ones are not. This can be done by checking online marketplaces such as eBay and Amazon, as well as Lego-specific websites like BrickLink and Brickset. Look for sets that are no longer in production or are limited edition, as these are the ones that collectors are willing to pay top dollar for.

Once you have identified the sets you want to sell, it’s time to start hunting for them. This can be done in a variety of ways, including scouring garage sales, thrift stores, and flea markets. You can also try your luck at online auctions or classified ads. Keep in mind that the rarer the set, the harder it will be to find, so be prepared to put in some time and effort.

When you do find a rare Lego set, it’s important to inspect it carefully before making a purchase. Look for any missing pieces or damage, as these can significantly decrease the value of the set. If possible, try to get the original box and instructions, as these can also add value.

Once you have acquired a rare Lego set, it’s time to sell it. There are a variety of ways to do this, including online marketplaces, classified ads, and brick-and-mortar stores that specialize in Lego. When selling online, be sure to take clear, high-quality photos of the set and include a detailed description of its condition and any missing pieces. Set a fair price based on the rarity and condition of the set, and be prepared to negotiate with potential buyers.

If you decide to sell through a brick-and-mortar store, be sure to do your research and find one that specializes in Lego. These stores will have a better understanding of the value of rare sets and will be more likely to offer you a fair price. Keep in mind that these stores will also need to make a profit, so the price they offer you may be lower than what you could get selling directly to a collector.

Selling rare Lego sets can be a lucrative business, but it’s important to approach it with caution. Be sure to do your research, inspect sets carefully before purchasing, and set fair prices based on the rarity and condition of the set. With a little bit of effort and some luck, you could be on your way to making some extra money selling Legos.

Marketing Your Lego Business: Social Media Strategies

As a Lego enthusiast, you may have amassed a collection of bricks that could rival a small toy store. But did you know that you can turn your passion for building into a profitable business? Selling Legos can be a lucrative venture, especially if you know how to market your products effectively. In this article, we’ll explore some social media strategies that can help you promote your Lego business and attract more customers.

First and foremost, it’s essential to establish a strong online presence. Social media platforms like Facebook, Instagram, and Twitter are excellent tools for reaching a wider audience and building brand awareness. Create a business page on each platform and post high-quality photos of your Lego creations. Use relevant hashtags to make your posts more discoverable and engage with your followers by responding to comments and messages promptly.

Another effective social media strategy is to collaborate with other Lego enthusiasts and influencers. Reach out to fellow builders and offer to feature their creations on your page in exchange for a shoutout on their page. This cross-promotion can help you tap into new audiences and gain more followers. You can also partner with influencers who have a large following in the Lego community. Send them a sample of your products and ask them to review or promote them on their page. This can be a powerful way to generate buzz and drive sales.

In addition to collaborating with others, you can also leverage user-generated content to promote your business. Encourage your followers to share photos of their own Lego creations and tag your page. Repost their content on your page and give them a shoutout. This not only shows appreciation for your customers but also helps you showcase the versatility of your products. User-generated content can also help you build a sense of community around your brand, which can be a powerful marketing tool.

Another social media strategy that can help you market your Lego business is to run contests and giveaways. Create a post announcing the contest and ask your followers to like, share, and comment on the post to enter. You can offer a prize such as a rare Lego set or a discount code for your products. This can help you increase engagement on your page and attract new followers. Just make sure to follow the platform’s guidelines for running contests and giveaways.

Finally, don’t underestimate the power of paid advertising on social media. Platforms like Facebook and Instagram offer targeted advertising options that allow you to reach specific demographics based on age, location, interests, and more. This can be a cost-effective way to promote your products to a highly relevant audience. You can also use retargeting ads to reach people who have visited your website or engaged with your page in the past.

In conclusion, social media can be a powerful tool for marketing your Lego business. By establishing a strong online presence, collaborating with others, leveraging user-generated content, running contests and giveaways, and using paid advertising, you can attract more customers and grow your brand. Remember to stay consistent with your posting schedule, engage with your followers, and always provide high-quality products and customer service. With these strategies in place, you’ll be well on your way to making money selling Legos.


Conclusion: To make money selling Legos, it is important to have a good understanding of the market demand, keep an eye out for rare and valuable sets, and maintain a strong online presence through platforms such as eBay and BrickLink. Additionally, building custom creations and offering unique services such as minifigure customization can also help increase profits. With dedication and a bit of creativity, selling Legos can be a profitable venture.

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Robin Esson

Hey, I'm a project manager, how to make money expert and dad of two who's all about maximizing the money. From creating successful money-making strategies to managing projects like a boss, I'm here to share my know-how with you. But don't worry, I won't bore you with jargon - I keep it real and add a little humor to make things fun. Let's build those passive income streams and live our best lives! Follow along for tips, tricks, and a little bit of quirkiness.


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