8 Best Free Research Tools for Amazon KDP in 2023

Published by Robin Esson on

Are you looking for the best free research tools for Amazon KDP? Here is the perfect guide to help you find what you need.

If you are a KDP publisher like you then you know that self-publishing research tools is the way to go. It allows you to find niches and keywords that still give profits, and it gives you more control over what to publish and what titles to use. But with so many different research tools out there, it can be hard to decide which one is right for you. That’s why we put together this list of the 10 Best Free Research Tools for Amazon KDP in 2022!

First I want to give you a heads up because there are a lot of tools out there that cost money so I will split the article up in 2 sections, free and paid options.

None of these tools are bad but the question is still, do we really need to pay for the tools or are there great free options?

What are Amazon KDP keywords?

Amazon KDP keywords are the terms and phrases that people use to search for books on Amazon. When you choose keywords for your book, you’re essentially telling Amazon which search terms you want your book to show up for. The right keywords can make it easy for potential readers to find your book, and they can also help to boost your book’s ranking on Amazon’s search engine. 

To choose the best keywords for your book, start by thinking about the terms that potential readers might use to search for a book like yours. Once you have a list of potential keywords, you can use Amazon’s keyword research tool to see how popular each keyword is and how much competition there is for each one. With a little bit of research, you can find the perfect keywords to help potential readers find your book on Amazon.

Keywords are one of the most important elements of any Amazon KDP book listing. They help potential readers find your book when they search for related topics on Amazon.com. Fortunately, there are a number of free research tools for Amazon KDP that you can use to find the right keywords for your book.

Why is it important to do keyword research for amazon kdp?

When you’re trying to sell anything online – whether it’s a physical product or a digital book – it’s absolutely essential to do your keyword research. This is especially true for Amazon Kindle Direct Publishing (KDP). Amazon is the largest online retailer in the world, and millions of people use the site every day to search for products. If you want to make sure your book is seen by potential customers, you need to make sure it appears in relevant search results.

And the only way to do that is to choose the right keywords. Keyword research can be time-consuming, but it’s well worth the effort. By carefully selecting the most relevant and popular keywords, you can ensure that your book appears at the top of search results and gets seen by people who are actually interested in buying it. So if you’re serious about selling books on Amazon KDP, make sure you take the time to do your keyword research. It could mean the difference between success and failure.

Here comes the 10 Best Free Research Tools for Amazon KDP in 2022.

Nr 1. Amazon Suggestion Expander -Chrome Plugin

Free Research Tools for Amazon KDP
  • Free
  • Easy to Use
  • Plugin for Chrome
  • Pro Version for More Geatures
  • Shows Up Under Your Search Bar

There’s no denying that Amazon is a powerful force in the publishing industry. With over 70% of the e-book market share, it’s clear that authors need to be present on the platform if they want to reach readers. However, publishing on Amazon can be a bit of a daunting task, especially for authors who are unfamiliar with the platform. Thankfully, there are a few free research tools that can help make the process a bit easier.

The Amazon Suggestion Expander is one such tool. This online tool allows users to enter a keyword or phrase and receive a list of related terms and phrases that Amazon suggests. This is an invaluable tool for authors who are looking to target specific keywords or terms in their marketing efforts. In addition, the results can also provide insight into what potential readers are searching for on Amazon. As a result, the Amazon Suggestion Expander is an essential tool for any author looking to publish on Amazon.

How does it work?

Go to Amazon.com and type in your keyword of choice in the search bar.

And you get a set of new keywords that people are searching for in the search bar.

I have a guide on how I do my keyword and niche research here.

Free Research Tools for Amazon KDP keyword Research

Nr. 2 DS Amazon Quick View -Chrome Plugin

DS Amazon Quick View Free Research Tools for Amazon KDP
  • Free
  • Easy to Use
  • Plugin for Chrome
  • Pro Version for More Features

DS Amazon Quick View is a powerful, Free research tool for Amazon KDP that gives you instant access to powerful data about the Kindle store. This valuable information can help you make informed decisions about your book’s pricing, keywords,Category and more. With DS Amazon Quick View, you can quickly and easily find the Bestseller Ranking, Category Rankings, Kindle Countdown Deals, Free and Paid Categories, Reviews and Ratings for any book on Amazon. 

In addition, you can use DS Amazon Quick View to research your competition, track your own book’s progress over time, and much more. Whether you’re just getting started with Amazon KDP or you’re an experienced author looking to take your business to the next level, DS Amazon Quick View is an essential tool for anyone who wants to succeed on Amazon.

How does it work?

When you have done your keyword exploring with the AMZ Suggestion Expander you type the keyword of your choice and type in your keyword of choice in the search bar and hit enter.

The DS Amazon Quick View will extend each object with an additional info box underneath.
Search word I used was “coloring books with cars and trucks

BSR on Amazon free research tool

This shows us if the books in that category are selling, how popular they are and what BSR (Best Selling Rank) they have. You can also do this by going into each book but that is a time consuming job so this plugin is perfect for shortening down your research time.

Nr. 3 Soovle.com

Soovle free research tool
  • Free
  • Easy to Use
  • NO Install
  • Regular Search Engine

What is Soovle.com?

Soovle.com is a free research tool that helps authors to promote their books on Amazon Kindle Direct Publishing (KDP). It provides book recommendations based on the keywords that authors enter. In addition, Soovle.com also displays related searches and trending topics. This information can be used to help authors create more targeted and effective marketing campaigns. Soovle.com is an essential tool for any author looking to make the most of Amazon KDP.

It’s free, simple and can be used as many times as you want.

Here is an example and the search word I used was “coloring books with cars and trucks

soovle free research tool

Nr. 4 Answer the Public

Answer the public free research tool
  • Free
  • Easy to Use
  • NO Install
  • Regular Search Engine
  • Upgrade PRO Option

AnswerthePublic.com is a free research tool that provides valuable insights for Amazon Kindle Direct Publishing (KDP) authors. By typing in a keyword or phrase, the site generates a list of related questions that people are searching for online. This can be helpful in developing new book ideas, as well as understand what potential readers are looking for. 

In addition, the site also provides a list at the end in alphabetical order that you can copy and download, which gives an indication what people are searching and gives you new ideas for books.. By taking advantage of all that AnswerthePublic.com has to offer, KDP authors can gain a significant edge in the highly competitive world of self-publishing.

How does it work?

It works the same way as a search engine but it displays relevant phrases to your search result.
I searched for “coloring books with cars and trucks” and it actually gave me some new ideas.

  • coloring pages of cars and motorcycles
  • coloring pages adults cars
  • coloring pages cars disney
  • coloring pages car logos
  • coloring pages mustang car
  • coloring pages police car

These ideas I can take into my research and see if it’s something I can use.

Nr. 5 Helium 10

Helium10 Paid and Free research tool
  • Some Features Free
  • Easy to use
  • NO Install
  • One Of the Most Popular Tools 
  • Cost Money Each Month

Helium 10 is a collection of research tools designed to help Amazon Kindle Direct Publishing (KDP) authors boost their sales and royalties. The tools cover all aspects of writing, publishing and marketing a book on Amazon, from finding the right keywords to use in your book title and description, to tracking your sales rank and reviews.

Helium 10 also offers a suite of analytical tools to help you understand your readers better, including a keyword research tool that shows you which keywords are being used most often to search for books like yours. With Helium 10, you can also find out how well your book is performing in specific categories and compare your sales to other books in your genre. If you’re serious about making money from your writing on Amazon, then Helium 10 is an essential toolkit.

Why do I recommend a tool that costs money?

Actually Helium10 has a keyword free research tool that you can use for free to an extent. Its super easy and a really good tool to know about. Here is the link to their Keyword Research Tool 

Nr. 6 Kindlepreneur

Kindlepreneur keyword research tool

Kindlepreneur.com is a website that offers resources and tips for self-publishing authors who want to sell their books on Amazon. The site provides articles on topics such as book marketing, book design, and time management for authors.

Kindlepreneur also offers a range of tools and services to help authors self-publish, including an ebook cover creator and an Amazon keyword research tool. In addition, the site provides a forum where authors can connect with other self-publishers and share experiences and advice. Whether you’re just getting started with self-publishing or you’re looking for ways to take your business to the next level, Kindlepreneur.com is an excellent resource.

Why do I recommend Kindlepreneur when it’s just a regular blog?

The thing is that they have a great free research tool Amazon KDP self-publishers.
We talked earlier in this blog post about BSR (Best Seller Rank) and that we used the DS Amazon Quick View for that right?

But what does the BSR mean?
It shows us how much books are being sold on that particular book.  Head over to the Amazon KDP Sales Rank Calculator and type in the number you got from your book search.

BSR free research tool
Amazon sales rank calculator for BSR
Amazon sales rank calculator for BSR

Nr. 7 Kindleranker.com

Kindle Ranker BSR tool
  • Some Features Free
  • Easy to use
  • NO Install
  • Site Seems Old 

I actually don’t know much about Kindleranker.com but what I do know is that the category section on Amazon is a mess. It’s super hard to find categories to publish your books in so I’ve searched for a good site to help me with that.

I’ve been trying a few different category browsers and none of them are 100% accurate but at least this site gives me a way to know where to look for different categories and how to find them.

Here is the link for that: Kindleranker KDP Category Browser and it looks like this.

KDP category browser

At Least this gives me some kind of direction on where to look in the browser tab on Amazon KDP. You can ofcourse look at the books you are researching on what category they are located in as well. 

Nr.8 Google Trends

google trends research tool

If you don’t know about Google Trends you sure are missing out.

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

It was launched in May 2006. The website uses graphs to compare the search volume of different terms over time. Google Trends also allows users to compare multiple terms simultaneously, or view web search interest by region. Users can also set up “email alerts” to be notified when topics of interest rise or fall in popularity.

On this site you can search on pretty much anything and you can spot upgoing trends to get a good sense of what people are looking for on google and youtube.

Final Thoughts

Each of these sites has great free research tools for Amazon KDP so I hope you like this blog post. All of these tools can be helpful for self publishing. Whichever tool you choose, make sure to do your research and choose the one that best suits your needs.

I think it’s important to stay ahead in your game to be able to make sales and to have these tools to help will surely increase your chances of making book sales. If you want some tips on how to niche down check out my blogpost here

What are your thoughts about these free tools? Have you ever used any of these tools before or maybe you know about more free research tools for Amazon KDP? Let us know in the comments below!

Also I am currently testing out 2 new free plugins that I think will change the research possibilities for Amazon KDP so stay tuned for that article!

Robin Esson

Hey, I'm a project manager and dad of two who's all about maximizing the moolah. From creating successful money-making strategies to managing projects like a boss, I'm here to share my know-how with you. But don't worry, I won't bore you with jargon - I keep it real and add a little humor to make things fun. Let's build those passive income streams and live our best lives! Follow along for tips, tricks, and a little bit of quirkiness.


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